15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad campaign. For example: If you spent $500 on a campaign that generated 10 leads, your average CPL would be $50. That’s the figure you’re paying for each individual lead. Understanding […]

10 Facebook Ad Optimization Hacks for Massive Succes

Ther’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, is it? Optimization implies that your campaign outcomes will improve as a result. It is among the key things that separate the successful […]

5 Essential Strategies for Marketing to Generation Z

Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we’ll still need to market to millenials for years to come, but it’s time to start focusing on Generation Z. At first glance, millennials and Gen Z might seem very similar. But if you look a […]

How to Write Sales Emails That Get Responses

When it comes to sales emails, it’s one thing for a recipient to open them but another thing entirely to react to it. This could be clicking through to your website, calling a number, downloading an eBook, reading your blogs, replying to your email and more. So, can you create emails that guarantee responses? Well, lucky for you, we’ve […]

Why Sales and Marketing Should Work Together?

Why Sales and Marketing Need to Work Together? Some things are just meant to be together. Peanut butter and jam. Ross and Rachel. Alcohol and bad decisions. Believe it or not, sales and marketing work a lot better when working closely as opposed to independently. One needs the other to succeed and overall, your business […]

HubSpot Partner Agency vs Traditional Agency: Which Is Right for You?

When it comes to choosing the right partner for your business companies usually facing the same question: HubSpot Partner Agency vs Traditional Agency and Which Is Right for You? There are no alike marketing agencies. Differences include expertise, the way agencies manage accounts, the industries they focus on, the price, and whether or not they […]

How To Build a 100% Valid Lead List. Best Practises & Tools 2020

Email Marketing is not dead. Not even close to it. According to research, every dollar spent on email marketing generates $ 32 in revenue. This is what it means to be able to communicate correctly by email. There is a formula by which almost everyone, even a very small startup, can create the right newsletter. […]

Why Should You Consider Hiring a Full-Cycle Digital Marketing Agency?

Nowadays, buyers are very demanding and want to find the best products and services at the best prices. You best trust what they’re shopping for when you don’t find what is best for them. If your business does not use the latest technology and the right channels to reach the target audience, you risk “burn […]

7 Proven Steps in Creating a High Converting Landing Page

Making a good landing page isn’t rocket science—but it does take some work. A good landing page converts your visitors into leads all while delighting them. But how do you know if your landing page will convince your readers to convert? There are a number of things you can do to ensure your readers are enticed […]

How To Promote Your Online Store In 2020

Any online store operates in a highly competitive environment. It is impossible to be on the first positions everywhere and on all inquiries, especially considering a time factor and the constantly changing competitive environment. However, you can and should win over competitors, and for this, you need to make constant efforts. Some tips for preparing […]